Soccer Business Bits: Seats in Seattle and More

soundersA bit of business potpurri today.  Building on its sellout success, the Seattle Sounders have announced that they are opening additional seats for the rest of the season at Qwest.  The Sounders have averaged almost 30k during the season and are now adding some additional seats for the rest of year, bringing capacity to 32,000, the same amount of seats that were available on opening day.  With 22,000 season tickets and a large amount of additional demand, the additional capacity will enable more fans to experience Sounders’ soccer this year.  It will also increase MLS average attendance for the season.  The team also recently announced new 9 game packages and confirmed friendlies with Barcelona and Chelsea.  With those games included in the 9 game packs (along with MLS CUP), the Sounders may hit that 32k for the rest of the year.

It will be interesting to see if the Sounders can sell the additional seats for every game.  As we have said before, Seattle has continued to hit the right notes with all of their business moves and this seems like a calculated gamble that will increase revenues for 2009.  There is risk if the team finds that it cannot find takers for all seats to every game.  The Sounders might unwittingly find where attendance is capped.  That could create a ripple effect whereby there is less demand next year and some negative press if they ultimately close the newly opened sections.

In Salt Lake City, RSL is looking to build on its solid attendance showing from last week.  As part of that effort, The Team announced a buy one get one free promotion with Kentucky Fried Chicken.  Fans can obtain the vouchers at 35 KFC Restaurants around the Salt Lake area.  The promotion is part of an ongoing relationship between KFC and RSL.

Finally, in Los Angeles, Chivas looks to continue its strong start on the field and at the gate againt DC United on Saturday.  As part of those efforts, they are offering a “kid’s pack” which offers a free ticket for any child under the age of 16 with the purchase of a full adult ducat.  The same package is offered for a number of upcoming games and is capped at 8 sets per purchase.  The numbers have been impressive for Chivas this year and the big “Blanco game” is on the horizon.  It will be interesting to see if the Goats can keep the fans coming.

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