Soccer Business Bits: Stadium News in Houston, Seattle Ticket Update & More

According to the Houston Chronicle, Dynamo President Oliver Luck is in talks with a developer about the construction of a soccer stadium on private land in Southwest Houston.  Although the article cites Luck as continuing to affirm his desire to build a stadium on City owned land, the discussions with a private developer represent a significant change from the earlier plan to build in conjunction as part of a Tax Increment Re-Investment Zone. As recently as November, we wrote the following about the City/team partnership:

“Total cost of the projected 21k seat stadium is expected to be about $80 million with the Dynamo ownership (primarily AEG and Golden Boy Promotions) funding about $60 million.  The rest of the funds could come from tax credits,  the TIRZ money and from some of the stiumulus money floating around.  The TIRZ program will also provide the property for the stadium.  According to Houston President Oliver Luck, multiple banks are lining up to provide financing for the construction project.”  We will certainly follow this story as it develops.

In Seattle, the Sounders have announced plans to cap season ticket sales at 32,000.  To date, the team has sold 31,000 season tickets with two months until opening day.  The team has also announced renewal rates in excess of 95% and this represents a 10k increase in the cap on season ticket sales as compared to last year.

Finally, ESPN has announced more elements of its World Cup broadcast package.  All 64 matches will be in HD and broadcast live.  ESPN360 will also have the games as well as ESPN MobilTV.  ESPN Classic and ESPN2 will re-air games each night.  There will also be significant pre-match, halftime and post-match shows.  This level of coverage shows ESPN’s continued devotion to soccer and its willingness to invest significant resources in broadcasting the games.

Soccer Business Bits: Deals Deals Deals

crew-jerseyAs part of our ongoing efforts to discuss MLS marketing efforts, we present a number of deals circulating the League.  In Columbus, the Crew are preparing for the return of David Beckham with the Crew Flex 5 Bonus Pack.  The deal offers tickets to 5 MLS games including Becks’ return to Columbus “free”.  Purchasers can choose from a number of other games to make up the 5.  The package is going for as little as $95 per ticket.

In Colorado, the Rapids have announced a “Festival of Women” prior to their June 20 match at Dick’s Sporting Goods Park.  The event features an eclectic mix of speakers, bands, pampering and other female oriented events.  There will be book signings and medical care and family entertainment.  Admission to the event (starting 4 hours before the Rapids take the field) is only $15 and includes a ticket to the Rapids game.

Go to Chivas USA’s home page and face a large banner ad “Bye Bye Blanco”  Chivas is actively promoting the return of the Mexican superstar for the May 28 game at the Home Depot Center.  Tickets for the game start at $15.

Finally, the Houston Dynamo are offering a number of deals on their website.  These include a giveaway of 7,500 “car flags” for their upcoming match against the Earthquakes.  At the same time, the Dynamo are offering a Mcdonald’s 4 pack which includes 4 tickets, 2 Happy Meals and 2 Southwest Chicken meals for $55.  The Dynamo continue to offer promotions for every game, and the match against their  San Jose replacements should be well attended. houston-dynamo

We will be out of town in Dallas for a couple of days.  We will report back on efforts to market FC Dallas in the local area.

Business Bits: Ticket Deals and Promotions

houstonWe recently wrote about the Galaxy’s drastic reduction in ticket prices for premium seats for upcoming home games (including the upcoming Chivas USA match).  Around the League, other teams are offering other deals to bring fans into the park.  In Chicago, the Fire are now offering five game plans for as little as $110 per seat (note to the Fire, it would be helpful if the link on your website to the ticket package actually worked).  In Houston, the Dynamo are packaging a Mexican appearance in the Gold Cup with five additional Dynamo games for a $90 ticket.

In Colorado, the Rapids will continue their annual “Play Clean Night” tradition for their April 25th home game.  In addition to providing special parking for hybrids and carpools, the Rapids will also offer cell phone recycling and reduced power operation around the stadium.  According to the Rapids’ website, the team will also “encourage” the recycling of Galaxy and Beckham jerseys that night.

In Houston, the Team is also sponsoring two “soccer night out” events.  The team will bring players, Dynamo Girls, promotional items and more to these events in the Houston area. The Revs and FC Dallas are actively promoting watch parties for away games.  Dallas is offering two locations and including food/drink specials.  The Revs are bringing the Revs’ Girls to their event, and will be distributing promotional items. revs