Soccer Business Bits: Philly TV News, WPS Ad Campgain & More

The Union announced the final details of its television package, enlisting ESPN color commentator and former MLS midfielder Kyle Martino as its color commentator.  Martino will man the booth alongside longtime soccer voice JP Dellacamera.  Martino does a solid job and this pairing should give the Union one of the top broadcast booths in the league.  The Club also announced that all non-nationally televised games will be on WPVI (abc) and its sister station.  All games will be broadcast in HD.  Broadcasts will include a 30 minute pre-game show and occassional post game shows.

In WPS news, the league has unveiled its 2010 ad campaign “Defend your Turf”.  The ads will feature image projections on the sides of buildings in select WPS cities (see above for an example) and features some of WPS’ biggest stars.  The innovative campaign will invite fans to text messages to a number that will then transpose select messages directly onto the projections.  The images will be in HD.   The effort is part of WPS’ second season marketing campaign that will include a “guerrilla marketing” focus.  The WPS season opens this weekend.

For its upcoming Saturday afternoon game against New York, Chivas USA is promoting its first Family Pack of the season.  The package offers a buy one adult ticket get a child ticket free.  The kids pack is offered for 6 games during the course of the season and is available for all but the best possible seats.  Regular tickets start at $15 for General Admissions seats.

Soccer Business Bits: Seats in Seattle and More

soundersA bit of business potpurri today.  Building on its sellout success, the Seattle Sounders have announced that they are opening additional seats for the rest of the season at Qwest.  The Sounders have averaged almost 30k during the season and are now adding some additional seats for the rest of year, bringing capacity to 32,000, the same amount of seats that were available on opening day.  With 22,000 season tickets and a large amount of additional demand, the additional capacity will enable more fans to experience Sounders’ soccer this year.  It will also increase MLS average attendance for the season.  The team also recently announced new 9 game packages and confirmed friendlies with Barcelona and Chelsea.  With those games included in the 9 game packs (along with MLS CUP), the Sounders may hit that 32k for the rest of the year.

It will be interesting to see if the Sounders can sell the additional seats for every game.  As we have said before, Seattle has continued to hit the right notes with all of their business moves and this seems like a calculated gamble that will increase revenues for 2009.  There is risk if the team finds that it cannot find takers for all seats to every game.  The Sounders might unwittingly find where attendance is capped.  That could create a ripple effect whereby there is less demand next year and some negative press if they ultimately close the newly opened sections.

In Salt Lake City, RSL is looking to build on its solid attendance showing from last week.  As part of that effort, The Team announced a buy one get one free promotion with Kentucky Fried Chicken.  Fans can obtain the vouchers at 35 KFC Restaurants around the Salt Lake area.  The promotion is part of an ongoing relationship between KFC and RSL.

Finally, in Los Angeles, Chivas looks to continue its strong start on the field and at the gate againt DC United on Saturday.  As part of those efforts, they are offering a “kid’s pack” which offers a free ticket for any child under the age of 16 with the purchase of a full adult ducat.  The same package is offered for a number of upcoming games and is capped at 8 sets per purchase.  The numbers have been impressive for Chivas this year and the big “Blanco game” is on the horizon.  It will be interesting to see if the Goats can keep the fans coming.

Soccer Business Bits: Attendance Worries?

mls With the first month of the season behind us,  enough games have been played to take a closer look at attendance around the League.  There have been successes (Seattle, Toronto), disappointments (Dallas, New York) and one pleasant surprise (Chivas).  Most of the teams in the League are off; some are way off.  The addition of Seattle’s big numbers mask the problem but the numbers are tracking well below those of 2008.  mls-daily.com does a great job of tracking the numbers here.

With the new stadium a season away, the Red Bulls get a pass, as do New England and Colorado with only one home date so far.  Despite its new stadium, RSL has also struggled to draw, but the weather excuse is probably most valid in Utah.  The Dynamo seem to be holding steady, and their history suggests attendance will pick up. Chicago is troubling, as are DC and San Jose.

Is it the economy?  The absence of Beckham? Bad weather?  Regardless of the reason, attendance is down for 10 franchises with some (Chicago & Colorado) down more than 30% from last year.  Perhaps most dire is the situation in Frisco, TX, where FC Dallas played before a remarkably sparse crowd (even the announced sub-7k attendance seemed very generous) in their weekend tilt against Toronto.  We have previously discussed the problems in Dallas, when this story raised some issues about the team’s pre-sale efforts.

We will keep tracking these numbers as the season rolls along and the weather warms.  However, summer is usually a low point for League attendance (especially in the South).  Let us know if you have any thoughts on the attendance issues facing MLS in 2009.