Soccer Business Bits: Revs New Partner, Weekend Marketing and More

revsLeague sponsor American Airlines has announced a three year sponsorship with the New England Revolution, New England Patriots and Gillette Stadium.  The deal includes stadium signage, commercials, community outreach and gameday events.  Terms of the deal were not disclosed.  The integrated marketing sponsorship will make American Airlines the official sponsor of both teams and the official airline of the Kraft sports properties.

While many fans will argue that the Revs are simply getting dragged into this deal on the coat tails of the Patriots, it is important for the Revs to utilize their relationship with the Pats for their own benefit.  If it means additional money or benefits for the Revs, all the better.  It will be interesting to monitor how frequently the cross promotions mention the Revs and not just the Pats.   American is a major company and a major MLS sponsor, and now they are the Revs official sponsor.

In other sponsorship/marketing news, Chivas USA is promoting a “kids night” where a child under 16 is free with the purchase of an adult ticket.  The promotion is good for the match this Saturday and two subsequent games during the season.  As we have discussed, Chivas is one team that has managed to weather the economic storm this season and increase attendance.  Click here for our interview with Chivas Director of Marketing Alex Gallegos.

Finally, the Fire are promoting their second home game of the week with a $10 ticket offer.    The tickets are good for the supporters sections and corner seats.  The Fire are also promoting a 20 ticket plan that allows fans to purchase 20 tickets that can be used at any home game or playoff game for the rest of the year.  The tickets are selling for $22 per ticket and the package did include 2 free tickets to the Galaxy game.  No sign what will happen now that the Galaxy have left the Windy City.

Advertisements