The Business of Buying Soccer Gear: Where do you Buy?

Over the last couple of years we have posted about buying, selling and shopping for soccer apparel and equipment.  We have interviewed merchants about their marketing strategies and how they reach the soccer buying public.  We also conducted a substantive review of various online merchants, including league websites, to determine where fans can have the […]

Soccer Business Bits: Henry Rolls Out, ESPN Gears Up & More

The biggest story in MLS remains the introduction of Theirry Henry to American sports fans and mainstream media.  In addition to the official press conference, Henry made appearances on the Univision morning show, “Morning Joe” on MSNBC, and “Late Night” on NBC.  He also provided a print interview to the AP.  Henry’s ability to speak […]

Selling the Gear: A Look at Soccer Merchandising

On the move for the next couple of days, so here is our quick take on a recent article about the sale of soccer merchandise in the United States and around the world. OregonLive presents an interesting article on Adidas marketing efforts for the 2010 World Cup.  The article provides in depth analysis on the […]

Marketing the World Cup

The World Cup is about 90 days away and some of the big international brands are starting to shift their marketing power into gear.  Camilo Durana is the Global Director, Budweiser Sports & Entertainment. Mr. Durana oversees Budweiser’s global sports, music, content and entertainment initiatives including the 2014 FIFA World Cup BrazilTM.  Here are some […]

Soccer Business Bits: Chipotle & Trivia

Earlier in the week, Major League Soccer and Chipotle Mexican Grill announced a multi-level partnership that will be centered on a Homegrown game that will be played during the All-Star Game festivities in Portland.  In addition to the Homegrown Game, Chiptole will have relationships with 12 of the teams in MLS as well as individual […]

Monday After

Only two Monday After posts before the start of the regular season in Major League Soccer.  We’ll start with the jersey week gimmick that MLS started last year and is continuing for the 2014 season.  While I personally don’t understand the excitement that surrounds the release of new jerseys, I understand the business importance of […]

Monday After

The Major League Soccer preseason is underway, with training camps opening around the country and teams reuniting after a very brief off season.  For some teams, there has been less than a two month break (the shortest in American sports), while many have enjoyed 3 plus months off since their last competitive match.  It is […]

And the Winner is?????

Congratulations to…..Sporting Kansas City, the 2013 Footiebusiness Front Office Award winner.  For the 2nd time in three years, Sporting takes home the award.  This time, KC earned just over 47% of the vote, with Chicago earning second place and Portland third.  Thank you to all who participated and cast votes. Sporting played host to the […]

Trivia & Promotions

As the MLS season hurtles towards the playoffs, now is a good time to see how franchises are working to pack a few more fans into the seats over the last home games of 2013.  We can take a look at some of the end of the year promotions MLS squads are rolling out. Before […]

All-Star Business Bits

Back in Hartford after a fairly seamless return trip from Kansas City, I wanted to provide some additional business tidbits from the event.  MLS did a great job with some of the “little things” during the celebration.  Buses were provided from downtown to the stadium for fans and media.  While certainly convenient, the league also […]