Let’s Get it Started

mlsThe 2014 Major League Soccer season gets underway this weekend, but there are a couple of business notes before the games begin.

First, the league announced a partnership with Kraft Foods with Capri-Sun becoming the official drink of MLS.  Other Kraft beverages will be part of the deal as well, including Country Time Lemonade and Tang.  Per the official press release, “Capri Sun will harness MLS intellectual property to foster connections with soccer fans across the country, including several grassroots extensions like youth soccer clinics throughout the United States. Capri Sun will also utilize select MLS players as part of their ongoing Capri Sun Kids vs. Pros campaign, and will feature MLS players on-pack during the “back to school” timeframe.”  This is another outstanding relationship with a powerful brand for the league.   Coming on the heels of the deal with Chipotle, the league has locked some major partnerships for 2014 and beyond.

There will be one nationally televised English language game this weekend on NBCSN.  Seattle will host SKC in the juiciest matchup of the weekend at 3:00 Eastern.  There will also be a UniMas match and a game on TSN.

Finally, the trivia answer:

How many soccer games from the 1984 Summer Olympics from Los Angeles were shown live by ABC?

With ESPN, ESPN2, and ABC under a single Disney umbrella, the three have become the top English-speaking soccer networks in the United States. However, in 1984, ABC did not show any Olympic soccer games live, and the network caught hell about it. Disney straightened up and broadcasted 52 games of the 1994 World Cup. Today they regularly show national team games and MLS games.

Excerpt from The First American Soccer Trivia Book by Jamie Clary; Copyright 2007 FreeFalling Graffiti. www.soccerprofessor.com