Earlier in the week, Major League Soccer and Chipotle Mexican Grill announced a multi-level partnership that will be centered on a Homegrown game that will be played during the All-Star Game festivities in Portland. In addition to the Homegrown Game, Chiptole will have relationships with 12 of the teams in MLS as well as individual players. The MLS deal will be the biggest sports partnership for Chipotle. The 20 year old company will offer discounts to fans in select cities who wear team gear as part of a “buy one, get one” promotion. Per the official press release, “one program, in particular, will honor an exceptional athlete at 10 home games per MLS club as the Chipotle Youth Homegrown Athlete. Each athlete will receive four tickets to the game, special recognition during the game, a chance to meet players and coaches, dinner at Chipotle with his/her team, and the opportunity to host a fundraiser for his/her team at their favorite Chipotle location. Chipotle and each MLS Club will also host free soccer clinics.” This is an important deal for the league with a well recognized brand. Also the Homegrown game provides a stage for some of the league’s potential future stars. Fans love following the progress of homegrown talent in all sports and this type of showcase will further bond fans to their young players.
Now time for some business trivia:
How many soccer games from the 1984 Summer Olympics from Los Angeles were shown live by ABC?
Recall that the trivia questions come courtesy of Jamie Clary. Mr. Clary is the author of the First American Soccer Trivia Book, available through soccerprofessor.com. He has played, coached, refereed and reported the game. During national team games, he often works with USSF compiling stats and helping media. Goalies, he feels, get too much respect from officials. Mexico and France, respectively, are his most hated teams. He plays and lives in Hendersonville, Tennessee. The excerpts are from The First American Soccer Trivia Book by Jamie Clary; Copyright 2007 FreeFalling Graffiti