Teams around Major League Soccer sign relationships with corporate partners big and small. There are stadium sponsors, jersey sponsors and category sponsors like beer, soda and others. These partnerships provide revenue, branding and community relationships that are an integral part of modern sports. A couple of years ago, MLS let teams sign local deals in categories where a national brand had a league level relationship (e.g. a team could sign a deal with Coke while the league had a deal with Pepsi).
Many of these local deals are under the radar, but on Tuesday, Sporting announced furtherance of their relationship with local coffee maker The Roasterie. The Kansas City area coffee house is the official coffee partner of SKC and has three cafes. Per the official release: “Sporting Kansas City and The Roasterie announced on Tuesday a strategic partnership for the release of Sporting Blend. The brand new coffee blend is now available at each of three The Roasterie Cafes and The Roasterie’s more than 75 grocery partners, and will also be sold at Sporting Park for Sporting Kansas City home games during the 2014 season.”