Soccer Business Bits: MLS Digital Success, Playoffs onTV & More

propaneSports Business Journal is reporting that the average monthly users to MLSSoccer.com is up 86% year over year.  According to the article, “in September alone, there were more than 2 million users on the league’s website, along with a total of more than 5 million users across the league and club sites, according to MLS data.”  The website employs 100 people including full and part time workers.  When MLS emerged out from under the MLB Advanced Media umbrella back in 2010, the league’s stated goal was to make its website a go to destination for soccer fans (not just MLS fans) and the numbers suggest that MLSSoccer.com has achieved that goal in its first three years.

The television schedule for the MLS Playoffs are finally set and the second season has a decidedly NBC flavor.  The league’s junior English language partner is televising both play-in games and carrying additional telecasts throughout the first round of playoffs either on NBCSN or NBC.  Only one of the scheduled playoff games (New England/SKC), will not be on national television.  NBCSN made the outstanding decision to link with the Regional Sports Networks and provide the local telecasts over the NBCSN airwaves.  This decision shows both the commitment of NBC to MLS and the value of having a national television partner eager for live content.

In other business news, David Beckham’s entry into MLS remains a hot topic of discussion around the sport. It has been repeatedly reported that Beckham is set to pay a discounted fee of $25 million to bring an MLS franchise to Miami.

Advertisements

3 Responses

  1. Perhaps one big reason for the increase in web site traffic is that fans can’t get soccer news from their local sports radio station…like in Dallas, where one baseball game gets more on-air discussion than the entire MLS season.

  2. […] Soccer Business Bits: MLS Digital Success, Playoffs onTV & More […]

  3. Thanks for finally talking about >Soccer Business Bits: MLS
    Digital Success, Playoffs onTV & More | Footiebusiness <Liked it!

Comments are closed.