As the MLS season hurtles towards the playoffs, now is a good time to see how franchises are working to pack a few more fans into the seats over the last home games of 2013. We can take a look at some of the end of the year promotions MLS squads are rolling out.
Before we get there, here is this week’s trivia question:
When MLS began in 1996, the league included a team in Tampa. Who owned that team?**
On to promotions, where we can start with a creative effort by the surging (at the gate) Columbus Crew. Every fan that enters the stadium on the day of the last home game will receive a team scratch off ticket redeemable for prizes from the team. Every ticket is a winner and the list of available prizes includes gift cards, tickets, jerseys, discounts and more. This is a clever promotion that recognizes the team’s sponsors (free shaving cream!!) and promotes the team brand through gear and ticket offers.
Elsewhere, the Houston Dynamo will honor longtime star Brian Ching with a testimonial match. It is a fitting event for a good soldier in the league. Importantly, Proceeds from the match will benefit Ching’s charitable initiative, The House That Ching Built, and Habitat For Humanity. The Brian Ching Testimonial Match, presented by BBVA Compass, will be held on Friday, December 13 at BBVA Compass Stadium.
***The trivia questions come courtesy of Jamie Clary. Mr. Clary is the author of the First American Soccer Trivia Book, available through soccerprofessor.com. He has played, coached, refereed and reported the game. During national team games, he often works with USSF compiling stats and helping media. Goalies, he feels, get too much respect from officials. Mexico and France, respectively, are his most hated teams. He plays and lives in Hendersonville, Tennessee. The excerpts are from The First American Soccer Trivia Book by Jamie Clary; Copyright 2007 FreeFalling Graffiti
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