On Tuesday Major League Soccer announced the debut of MLS+ According to the official press release, MLS+ is described as “a new content and distribution group that brings together top storytellers, producers and digital media partners to create a broad range of soccer programming on multiple platforms. By telling the stories behind the game, MLS+ will establish deeper connections between fans, players and Clubs and fuel the League’s rapid growth.”
Many of the major sports leagues find ways to control and produce content through their branded networks (e.g. NFL Network, MLB Network, etc…). MLS has no such outlet, so working through its television partners and the internet to provide original content and programming is the league’s best option to put specific and targeted programming before its intended audience. Shows like MLS 36 have been outstanding for the league and its fans can only benefit from increased programming and content.
Once again, courtesy of the official press release: “Content created by MLS+ will include new television shows, digital series, mini-documentaries, mobile applications, lifestyle features, user-generated content, viral video stunts and more. MLS+ will engage with fans, wherever fans consume content: on-air, online, mobile, social, in local MLS markets. Distribution partnerships include NBC Sports Network and NBCSports.com, TSN and RDS, KickTV, the MLS YouTube channel, MLSsoccer.com and a wide range of other digital partners including Yahoo!, MedioTiempo, and SB Nation.”
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