ESPN Aims Higher

espnThe American soccer television market is crowded, perhaps overcrowded.   ESPN, Fox, NBC, BeIn Sport and Gol all offer live soccer broadcasts to English language markets.  There are also a variety of Spanish language providers.  This spread of stations provides matches from around the world, year round, on weekends, prime time and more.

Today ESPN announced its plans to go higher by providing fans a daily, hourly highlight and soccer discussion show comparable to Baseball Tonight and other similar sports focused shows.  Starting on August 11, “ESPNFC will launch a daily studio show on ESPN2 beginning Aug. 11 that will feature soccer highlights from major soccer leagues in Europe as well as Major League Soccer and the U.S. and Mexico men’s national teams.”  During the week the show will be 30 minutes long and will feature many of the ESPN personalities with whom fans are familiar.

Per the official press release, “Soccer’s popularity is at an all-time high in the United States as fans are now more familiar with the world’s top players, marquee clubs and national teams. ESPNFC on TV continues our leadership role in coverage of the sport across all media,” said Scott Guglielmino, ESPN senior vice president for programming. “ESPNFC will inform, entertain and provide hard-hitting insight on the global sport of soccer,” added Guglielmino. “It will become ESPN’s signature program for soccer, bringing tremendous value to the company, our affiliates and the ad sales community looking to reach core and casual soccer fans in the United States.”

This is a great moment for soccer in the United States.  The afternoon show will put soccer front and center on a daily basis.  The later afternoon has been kind to a number of popular ESPN shows and the new studio show has the opportunity to positively promote the game for a very broad audience.

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One Response

  1. Excited for this show!

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