It has been far too long since we have looked at the Critical Mention website for references to MLS. Over the last year or so, we have discussed MLS’ efforts to measure the value of its television exposure through various local and national broadcasts. Through the website criticalmention.com, MLS tries to alert media to the “value” of its presence on various television programs.
The first clip comes courtesy of KOMO in Seattle, the local ABC affiliate. Seattle is the nation’s 12 largest demographic area and the clip comes from the sports portion of the 11:00 p.m. news. The clip focuses on Seattle’s involvement in the CONCACAF Champions League. The telecast reached just over 44k viewers for a local publicity value of just over $3,000.00. To see the clip, click here.
The next clip also comes courtesy of Portland’s NBC affiliate. As part of KGW’s 11:00 news, there was a discussion of Will Johnson’s nomination as MLS Player of the Week. Portland is the nation’s 22nd largest DMA. The clip included an interview with Johnson as well as Caleb Porter. There were also highlights of Johnson’s two goals against Colorado. The package reached 24k viewers for less than $2,500 in local value. To see the clip, check here.
Finally, here is an interview with San Jose Earthquakes’ owner Lew Wolff. The chat touches on the status of the stadium opening (“sometime in 2014) and the reasons for building the stadium (need another 7k seats to reach profitability. The interview was telecast by the local Comcast SportsNet affiliate in the Bay Area. You can find the clip here.
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