Soccer Business Bits: Season Ticket Numbers, Digital Success & More

timbers ticketsThe most recent edition of the Sports Business Journal presented its annual in-depth look in advance of the 2013 season.  One article in the section included interviews with a number of MLS Presidents and front office personnel.  Among the questions asked of the panel was direct inquiry about season ticket sales.  Although the question didn’t make a distinction between season tickets and season ticket equivalents, the numbers were instructive.  Among the numbers shared in the report:  New England, 4-5k, Chivas USA, 2,500, Houston 12k, RSL at 10k and Colorado at 4k.  San Jose is also at 5k, but they expect to double that number when they move to their new stadium.  Some other notes from the ticket figures, include a note that RSL has gone from 4k before Rio Tinto, to 8,700 last year to the 10k now.  One other impressive increase comes courtesy of Houston which doubled its numbers with the move to BBVA Compass.

Chris Scholsser is the czar of MLS media and provided some interesting numbers about the league’s digital success over the weekend.  Perhaps most impressive is the numbers that suggest MLS Live Subscriptions are up 131% over last year.  While the percentages can be misleading without the hard numbers, it is certainly true that MLS Live is a great product and an invaluable tool for fans of the league.

One final business note comes from Miami, from where rumors have been circulating over the last couple of days about the possibility of expansion.  The league recently dispelled the rumors while keeping the window open a crack about the possibility of a team in the long term.  At this point in the world of MLS expansion, Orlando seems like the more likely Florida expansion candidate.