Since it opened in 2003, the Home Depot Center has been ground zero for American Soccer. Home to the Los Angeles Galaxy for a decade, the Carson, California ground has played host to multiple MLS Cup Finals, the introduction of David Beckham, the Final of the 2003 Fifa Womens World Cup and many other big events. During that time, the name Home Depot Center has become synonymous with soccer in the United States.
On Monday, the Sports Business Daily reported that effective June 1, 2013, the Home Depot Center will be reborn as the StubHub Center. According to the reports cited by the SBD, the deal will be for six years and will encompass the entire AEG owned property, including the training facilities, tennis stadium and more. Per SBD, “Shervin Mirhashemi, president of AEG Global Partnerships, said the value is greater than that of the deal Home Depot signed in 2003 when the facility opened. The old agreement carried a value of $70 million over 10 years.” The deal also gives StubHub exclusive marketing rights for the crown jewel of the Carson facility, the Los Angeles Galaxy.
The deal is part of a larger relationship between AEG and StubHub. StubHub was recently made the exclusive reseller for all AEG venues. The article includes a great graphic looking at recent naming rights deals for stadiums in MLS. According to the article, the typical MLS deal is for about $2 million per year with deals typically running 10-15 years.
This represents an end of an era, but shows the continued strength of the Galaxy brand and the AEG influence. Despite the impending sale of AEG, the company has been of extraordinary import to the success of soccer in the United States.