Home Depot Center No More

galaxySince it opened in 2003, the Home Depot Center has been ground zero for American Soccer.  Home to the Los Angeles Galaxy for a decade, the Carson, California ground has played host to multiple MLS Cup Finals, the introduction of David Beckham, the Final of the 2003 Fifa Womens World Cup and many other big events.  During that time, the name Home Depot Center has become synonymous with soccer in the United States.

On Monday, the Sports Business Daily reported that effective June 1, 2013, the Home Depot Center will be reborn as the StubHub Center.  According to the reports cited by the SBD, the deal will be for six years and will encompass the entire AEG owned property, including the training facilities, tennis stadium and more.  Per SBD, “Shervin Mirhashemi, president of AEG Global Partnerships, said the value is greater than that of the deal Home Depot signed in 2003 when the facility opened. The old agreement carried a value of $70 million over 10 years.” The deal also gives StubHub exclusive marketing rights for the crown jewel of the Carson facility, the Los Angeles Galaxy.

The deal is part of a larger relationship between AEG and StubHub.  StubHub was recently made the exclusive reseller for all AEG venues.   The article includes a great graphic looking at recent naming rights deals for stadiums in MLS. According to the article, the typical MLS deal is for about $2 million per year with deals typically running 10-15 years.

This represents an end of an era, but shows the continued strength of the Galaxy brand and the AEG influence.  Despite the impending sale of AEG, the company has been of extraordinary import to the success of soccer in the United States.

 

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3 Responses

  1. In terms of having the torch pessad on by Beckham, Fernando Torres or Wesley Sneijder would be the best fits for new face of the league. I know most of you think this is too unrealistic but when you break it down.. Both are closing in on 30, have unstable club situations and are on the fringes of their respective national teams (Torres more-so). Who ever takes over as new face of the league, needs to have it all World Class skill and 4-5 years of gas left in the tank, good looks for marketing and needs to be brand recognizable to the average-Joe fan, not just the die hards. I’m just worried that signing these 32+ year olds ala Ronaldinho, Lampard, guys clearly past their prime (although still fantastic players) will add to the perception that MLS is a place for superstars to retire.I think Torres and Sneijder have had enough success on the international level and Champions League level to drum up some interest among the average America sports fan (though not nearly the level of Becks). Especially Torres with everybody jumping on the Spain bandwagon over the past 4 years..For me, these guys fit the bill. Sure MLS might have to break the bank to get one of them in, but I think if marketed well enough, Torres or Sneijder could be the new Beckham on and off the pitch. Would be a real step up and in the right direction for the league in my opinion.

  2. You have no idea what your talking about. Back in the 90s the bearvs dominated the decade and almost every game was sold out. Afterwards the team became crap and naturally people stopped showing up. I hate the way people claim to know atlanta sports scene but have no idea what they are talking about. NHL in Atlanta is just dumb and was destined to fail, the hawks hadn’t been good since the late 80s, and the falcons sucked right on though the 80s and 90s with the only exception being the 98 super appearance and the vic era. I want anyone else to live in a town where no one of your sports teams have done anything productive in generations and see how many fans will stick around. The fans want to see a winner in this town plain and simple, not some money grabe by some rich k guy but then throws a crap product out there and expects us to buy it. Mls could work here but it has to be competitive

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