With the season is continuing to creep up on us, we thought this would be a good time for a team specific soccer business bits. The featured team tonight is the Columbus Crew, the home team in Major League’s Soccer’s first soccer specific stadium. The Crew have just announced two new corporate partnerships with well known food franchises White Castle and Papa Johns. Both are Ohio based companies and both will now be featured at Crew Stadium. According to the official press release, “Papa John’s becomes the official pizza of the Columbus Crew and Crew Stadium, and will be sold in its own permanent in-stadium concession stand – located in the southeast corner of the main concourse – and in-stadium concession sales at southwest & northeast stadium stands. White Castle hamburgers will be offered on the Crew Stadium plaza as well as in the southwest and northeast concession stands.” Both brands will activate around the Crew with a number of promotions and events.
From the dinner plate to broadcast television, where the Crew have issued a press release about their 2013 broadcast schedule. Fox Sports Ohio will televise 32 Crew matches during the 2013 regular season. The rest will be part of national telecasts. Per the presser, “610 AM WTVN returns as the club’s English-language radio partner in 2013, with the network carrying the club’s complete MLS regular season schedule. Neil Sika resumes his play-by-play role alongside analyst and Ohio State Men’s Head Soccer Coach John Bluem. 103.1 FM La Mega, the club’s Spanish-language radio partner, will also carry the club’s complete 2013 slate of matches. Carlos Cordova calls the games with Benny Pietrangelo serving as the network’s analyst. Juan Valladares is set to provide additional commentary from the sideline.”
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