The MLS Cup Final is just days away so I thought we would provide some business items related to the league’s end of season showcase. Let’s start with the the television broadcast, which is slated to air on ESPN on Saturday at 4:30 Eastern. The match should kick off at 4:55 following a pre-game show anchored by Max Bretos. According to the Worldwide Leader, the telecast will include 19 cameras, including 2 super slo-mo and overhead images from the Goodyear blimp. Adrian Healey and Taylor Twellman will broadcast their first MLS Cup from the ESPN booth as part of a group of 12 commentators. There will also be the requisite interview with David Beckham. as well as extensive coverage on Sportscenter, ESPN’s digital platforms, ESPN Deportes and ESPN International.
Elsewhere, the league has been making an effort to promote the match in a number of venues, with league representatives appearing on a wide array of varied shows including Morning Joe, business shows and other sports related programming. In Houston, a Dynamo Day was declared by the Mayor with entreaties to city residents to wear orange in support of the team. During the week, the LA Galaxy announced that AEG and the LA Galaxy Foundation have partnered with MLS W.O.R.K.S., to donate a multi-use LA Galaxy branded Sport Court as well as donating sports equipment and creating year-long sports programs along with beautifying the Learning Center at the Boys and Girls Club of Carson.
Part of the week included a tour of the Philip F. Anschutz Trophy. In making its way to Los Angeles, the trophy made stops in Houston and LA including in front of the Hollywood sign and at NASA.
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