Soccer Business Bits: More Soccer on TV, Spanish TV & More

Hurting for live programming with because of the ongoing labor issues in the National Hockey League, the NBC Sports Network announced that it will pick up two additional MLS matches in coming days.  According to the official press release, “NBC Sports Group will add two regular season MLS games this month to its soccer schedule beginning this Wednesday with coverage of Seattle Sounders vs. Real Salt Lake at 10 p.m. ET from CenturyLink Field in Seattle, Wash. Additionally, NBC Sports Network will air the match between Philadelphia Union and Sporting Kansas City live from Livestrong Sporting Park in Kansas City.”   The extensive coverage will continue with three games on the various NBC Networks on Saturday, including one match on the broadcast version.

On the Spanish broadcast side, Telemundo announced that the Soccer World Cup Qualifier between Guyana and Mexico (Friday, October 12 at 8:50 PM ET) delivered 2.1 million total viewers and became the #1 program on Spanish-language TV on Friday night among men 18-49 (826,000) and men 18-34 (375,000), according to Nielsen. The game delivered a cumulative audience of more than 4.4 million total viewers.

Finally, in a non-American soccer note, it has been impressive to note the significant level of coverage of the Canadian National Team in Canadian media.  Soccer has struggled to gain a foothold in Canadian sports culture, but as the Canadian men improve and the Women pulled off an exciting run in the Olympic games.  Now the Canadian team has a great opportunity to advance to the Hex by winning or tying in Honduras.  Local media has responded with extensive coverage of the team, game and qualifying.