Soccer Business Bits: PPV USA, New TV & More

Soccer America is reporting here that the first World Cup Qualifier of 2012 featuring the United States (versus Guatemala in Guatemala City on June 12) will not be broadcast on American broadcast or cable television.  Instead, the home federation has sold the rights to a third party vendor who is looking to use Pay Per View to recoup its fee.  According to Soccer America, the anticipated price will be $29.95 to watch the 10:00 p.m. match.  The rights are held by Traffic Sports, which holds the rights to a number of United States World Cup qualifying match-up.  Traffic is free to sell the rights to a traditional network, but the company is betting that it will have more success on a PPV basis.

Elsewhere, Al Jazeera is looking to enter the crowded United States soccer television market with two new channels set to debut in August.  According to this article, the stations have landed rights to Italian, French and Spanish league matches for the 2012/2013 seasons.  bein Sport will offer the matches in English and Spanish and will also include Copa America and South American World Cup Qualifiers.  The addition of bein sport, strips Fox Soccer, Gol TV and Univision of some of their most valuable sports properties.

Finally, Fox is touting the success of its Survival Sunday broadcasts.  Here direct from the press release, are some of the numbers.
“According to audience figures compiled by Nielsen Media Research, the English language (FX, SPEED, FOX Soccer, FSN, FUEL TV & ESPN2) and Spanish language (FOX Deportes & ESPN Deportes) viewership in the United States for Survival Sunday came in at 1,348,000, up +72% over the combined viewing on FOX Soccer, FOX Deportes, ESPN2 and ESPN Deportes on Survival Sunday 2011 (728,000).   The English language audience on the FOX-outlets (392,000) and ESPN2 (600,000) combined for 992,000 viewers, up +80% over the combined viewing on ESPN2 and FOX Soccer a year ago (550,000).”