It has been far too long since we have looked at the Critical Mention website for references to MLS. Over the last year or so, we have discussed MLS’ efforts to measure the value of its television exposure through various local and national broadcasts. Through the website criticalmention.com, MLS tries to alert media to the “value” of its presence on various television programs.
In advance of the Summer Olympics in London, David Beckham will be the first male solo cover model for Elle UK Magazine. The upcoming feature rated a mention on E! News and reached almost 800,000 viewers in its 7:47 p.m. times slot. The program lasted approximately 30 seconds and provided an estimated $52,000 in value. However, although the clip provided exposure for Becks, neither MLS nor the Galaxy rated a mention in the spot. For a direct link, click here.
Elsewhere, the Chicago Fire got some positive local press for a charitable effort in the community. The telecast was part of the Fox affiliate in Chicago’s nightly news. The story reached more than 190k folks in the third largest television market. Critical Mention estimates the value of the publicity from the broadcast at more than $35k. For a link to the clip, click here.
Finally, we’ll look at KONG in Seattle where the King News at 10 included a lengthy bit on the Sounders. Most remarkably, the clip included highlights from the Sounders’ reserve match. That is the first time I have ever seen that! The clip also included an interview with Freddy Montero, highlights of the last match and a promo for the next league game. According to Critical Mention, the clip reached 50k people for $2200 in publicity. The clip can be seen here.
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