Soccer Business Bits: French Opening, Fenway Football & More

In the wake of  Dave’s intellectual discussion from yesterday, here are a few mundane business notes.  In an item from last week, the SBJ reported that Comcast Spectator and its Front Row Marketing subsidiary are promoting the French Trophee des Champions to Red Bull Arena to open the Ligue 1 2012/2013 season.  Over the past few years the game has traveled to other locales including Morocco and Montreal.  According to SBJ, Comcast will handling game promotion while Ligue 1 carries the risk for the game.  The match is set for July 28 and tickets will range from $25-$200 per seat.

Keeping with theme of clubs coming stateside without involving MLS, it was announced that Liverpool will make its long awaited trek to Fenway Park.  The American owned EPL team will face AS Roma on July 25.  The storied baseball venue hosted soccer last Summer with great success, but given the joint ownership between the Red Sox and Liverpool, it was only a matter of time before the Reds made their way to Boston.  The ownership group has faced criticism from both sets of fans who believe that their beloved franchise is suffering from joint ownership.

One final note.  Television viewership for the various games on the NBC Sports Network continue to roll in via Twitter and the overall numbers are fairly good.  The broadcasts are averaging more than 100k which compares favorably to the rest of the programming on the NBC Sports Network other than the NHL.  The Stanley Cup playoffs are coming in the next couple of weeks and the viewership explodes for the network during that time.  It will be interesting to see if promotion by the network during those games brings viewers to MLS.

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3 Responses

  1. is that a friendly or an actual game? if its an actual game, mls & fifa should object. actual games from another country’s league should not occur unless the hosting country does not have a domestic league in season- out of season (nov-feb), fine.

  2. Good point. But I don’t think FIFA would intervene without a complaint from the the USSF or MLS. And if this event is run by SUM, I don’t think MLS would object. And we know how much leeway the league will offer to get July/August dates scheduled for overseas teams.

    And Sepp might be a little distracted…

  3. This is AN actual TROPHY game not a friendly!

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