Before we get to the attendance, perhaps the biggest business story of the weekend emerged on Friday when it was announced the Los Angeles Galaxy have re-upped their relationship with jersey sponsor Herbalife. The Sports Business Daily story reports that the new 10 year deal is worth a reported $4.4 million over 10 years. Here is a link to the team’s official press release video. The deal is remarkable for its length and long term security and provides an important indication that the business community believes that the Galaxy brand will have staying power beyond David Beckham’s tenure in Los Angeles. For reference, the recent Fire deal with Quaker (also an iconic brand), is a reported $8million over 3 years.
On the attendance front, it was a weekend of great highs and troubling lows. On the top end, Montreal opened its MLS home schedule before almost 60k at Olympic Stadium on Saturday afternoon. Later that day, Chivas USA failed to top 8k at the Home Depot Center, a troubling number for a franchise we highlighted 2 years ago for their success in achieving reasonable crowds in a environment. Elsewhere, San Jose played at AT&T Park before more than 21k in a rather dull affair against Houston. Kansas City hit its 19,777 number in their home thrashing of the Revs. At the same time, Dallas drew 12,200 for their second home game of the season. In Seattle, more than 38k witnessed the Sounders victory while 16,700 were at Rio Tinto for RSL’s win over New York.
On Sunday, Philadelphia opened its home schedule with its first 19k plus sell out of 2012. The game was broadcast on the NBC Sports Network.
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