Soccer Business Bits: ASG Announcement, RSL TV Deal & More

During a session with the media at the 2011 All Star Game in, Don Garber responded to a question from the Philadelphia media about the possibility of an All Star Game in the City of Brotherly Love.  The Commissioner suggested that Philly would soon host the event and now it is official that the 2012 version of the event will go forward at PPL Park.  On July 25, 2012 the MLS All Stars will play host to an unannounced foreign side.  Once again AT&T will be the title sponsor of the game and ESPN2 will carry the US English based broadcast.  The game will also be telecast in Spanish and in Canada.  ESPN will also make the game available live in over 100 countries.  Season ticket holders will have the first crack at tickets.

RSL has announced a new television deal that will bring all of its locally televised matches to the Salt Lake City market in HD.  The team’s partner is the local ABC/CW affiliate.  RSL will become the first team to have all of its local broadcasts on over the year television.  Per the RSL Tribune, ” 10 RSL games will air on KTVX-Ch. 4 and 20 on KUCW-Ch. 30. It’s a sign of the stations’ commitment that not only will Channel 4 pre-empt local newscasts for nine of those games, but also a total of 15 will pre-empt network programming.”

Finally, the initial ratings for the FOX live broadcast of Arsenal/Manchester United are in and the result was fairly disappointing.  The overnight rating failed to reach 1.0 and stopped at .9.  FOX’s broadcast of Liverpool’s 2-1 defeat of Chelsea on Nov. 20  delivered a 1.1 household rating, with 1.67 million total viewers, according to Nielsen Media Research.    That telecast was a re-broadcast and not live.

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