Critical Mention Update

Over the last year or so, we have discussed MLS’ efforts to measure the value of its television exposure through various local and national broadcasts.  Through the website criticalmention.com, MLS tries to alert media  to the “value” of its presence on various television programs.  Since a few weeks have passed since we last checked in on this metric, we thought providing a snapshot of this metric of MLS media exposure.

We’ll start with GoldenBalls, who is responsible for the rare soccer reference on E.  The Galaxy star re-upped for another two years with Los Angeles and the Entertainment network provided some footage of the press conference, Posh and Beckham’s kids.  MLS didn’t get a mention, but the Galaxy certainly did.  Team sponsor Herbalife also earned some free airtime thanks to their relationship with the team.  According to Critical Mention, the clip reached more than 280,000 viewers yet accounted for only $3300 in publicity for the league.  The broadcast aired at 7:00 a.m.

Elsewhere, the Seattle ABC affiliate offered more than one minute of Sounders coverage as part of their evening newscast.  The piece focused on the draft and included brief interviews with the team’s first two draft picks.  The sports anchor also announced the team’s home opener and footage of early preseason training was shown in the background.  Seattle is the 13th largest television market in the country.

Finally, the Kansas City ABC affiliate offered some coverage of Sporting’s recent signings.  The brief piece included some words from Peter Vermes and some game footage from last season.  The sportscaster also mentioned the start of camp.  The broadcast reached just about 5,000 people.  In total, Critical Mention picked up five clips that reached 413,000 people.

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2 Responses

  1. Dude that looks f*cking tight! I’m not a Detroit sports fan in the slhsgteit sense, but I’m all for them getting a team as long as the fan support is there. Attendance wasn’t that great for the USA vs. Canada Gold Cup match, but sh*t 30,000 and REAL grass!?? That’s better than Vancouver and Portland could do. I’m not knocking Portland’s and Vancouver’s fan support but the artificial turf they brought to the league is disappointing.

  2. Holy Toledo, so glad I clicked on this site first!

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