Selling Tickets in MLS

The draft is over, training camps are opening up and the season is less than two months away.  It has been a while since we looked at promotional efforts around the league, so we thought the early preseason presented a good opportunity to look at ticket sales efforts as teams gear up for the start of the 2012 campaign.  We’ll start in DC, where United is offering an autographed Dwayne DeRosario ball as part of its opening game ticket promotion.  The $118 package also includes 4 tickets to United’s March 10 home opener. The package is available at a number of higher price points and purchasers can get one ball for every four tickets purchased.

The Chicago Fire are offering a “Winter Four Pack” for their home opener.  The package comes with four tickets and four Fire scarves.  Tickets range from $92-$140 and does not include a shipping and handling fee for the scarves.

Teams aren’t only relying on ticket promotions to reach out to fans.  The always active RSL front office is throwing an open house as part of an effort to sell season tickets.  The team is opening Rio Tinto for a few hours on January 28, 2012 and will invite fans to tour the stadium, see the locker room and get photos in the facility.  Fans who successfully refer a new season ticket holder also get the benefit of a new RSL jersey.