Soccer Business Bits: Fire Deal Finalized, Soccer & Scouts & More

Yesterday we wrote about the yet to be announced Chicago Fire jersey sponsorship deal with Quaker Oats.  The relationship became official today.  One of the biggest changes from the rumors to the truth is the deal is now worth a reported $8 million over three years, significantly higher than the previously reported less than $5 million over that time.   The Fire did a credible job with the announcement and roll out, offering this clever video now available on YouTube.  You can see that video here.

As with many of the jersey sponsorships, the deal is reported to include a number of additional items including business and marketing initiatives.  TThe deal includes placement at the MLS Cup and All-star game and a relationship with the Fire youth program.  According to the Tribune, the Fire have been working with Quaker since last Summer’s Manchester United match to bring the deal to the end.

MLS recently announced a relationship with the Boy Scouts of America.  According to the press release, “scouts participating in MLS markets will be provided access to MLS players, coaches, league and club executives, and unique programming tailored to the Scouts. Future plans include an opportunity for Scouts to conduct community service projects and be selected for in-game ceremonies at MLS stadiums, for “Scout Nights” that support local councils in the recruiting and retention of Scouts, and for local MLS players and executives to partake in formal discussions with Scouts on topics such as fitness and leadership.”

Finally, FC Dallas has entered into a 15 year deal with Legends Hospitality Management to run concessions at FC Dallas Stadium. Legends is a joint venture of the Dallas Cowboys and New York Yankees.