The Monday After

Overall a pretty quiet holiday weekend in the world of American soccer. We’ll start in Philly, where the Union have hooked up with a local confectioner to add a new sponsor to the team’s list of brands.  Goldendberg Candy Company, the maker of Goldenberg’s Peanut Chews will have signage and other brand opportunities at PPL Park.  Fans should also expect on-site sampling opportunities during the season. The company is now owned by Just Born brand, which is based in Bethlehem, PA.  Goldenberg is a Philly company and has been around for more than 90 years.

While we don’t typically cover transfer  news here, it is worth noting that MLS teams have continued to fill out their rosters for 2012, both through the signing of internationals and the inking of players obtained through the re-entry process.  A number of teams have managed to keep themselves relevant in their local markets by adding and subtracting players throughout the month of December.  Once the curtain goes up on the league’s main transfer window in the January, droves of new signings, international intrigue and trade rumors will keep fans interested until preseason starts at the end of the month.

Keeping with the transfer discussion, we have studiously avoided the “will he or won’t he” David Beckham saga. Without delving into the gritty detail, it bears noting that Beckham’s 2012 destination has been a hot topic ever since the Galaxy raised the trophy in November (and before), and thus MLS has continued to garner substantial media attention from their out of contract star.