Critical Mention Update: MLS Cup Edition

Over the last year or so, we have discussed MLS’ efforts to measure the value of its television exposure through various local and national broadcasts.  Through the website criticalmention.com, MLS tries to alert media  to the “value” of its presence on various television programs.  Since a few weeks have passed since we last checked in on this metric, we thought providing a snapshot of this metric of MLS media exposure. Today, we thought it worth taking a look at the Friday report prior to MLS Cup. The Critical Mention report from November 18, 2011 suggests that MLS related clips reached almost 5.5 million television viewers for an estimated publicity value of approximately $207,000.  Of the 17 clips listed in the report, here are some of the most significant.A

As part of its Sports Center What 2 Watch 4, ESPN provided just over one minute of coverage on the upcoming Cup Final.  The spot included interviews with Landon Donovan and David Beckham as well as promotion of the ESPN broadcast.   The anchors also provided some key stats about the matchup and a graphic “tale of the tape” was included.  As part of the morning Sports Center, the spot reached more than 600,000 people nationwide.  According to Critical Mention, the segment brought more than 21k in exposure and value to MLS.

Sports Center also put MLS Cup on its top plays, with a focus on a celebrity event at the Home Depot Center.  The segment was also part of the morning broadcast.  According to Critical Mention, the 50 second spot reached more than 500,000 viewers for almost $9k in exposure.

Moving away from ESPN, the last spotlighted broadcast comes from TMZ via a national FOX telecast.  The early morning show discussed the possibility of joining with Chivas USA at the Home Depot Center for a soccer game that included representatives of the show.  Remarkably, the short spot reached more than 285,000 viewers for almost $117,000 in free exposure.

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