MLS Award Season: Team PR Award

It is the time of year when votes are cast in Major League Soccer.  These include the VW Most Valuable Player, Allstate Goalkeeper of the year Defender of the Year, Coach of the Year, referee awards and more (there are less with sponsors this year as compared to last year). We cast our votes earlier this week and will certainly report on the winners when they are announced.

‘  In past years, among the lesser known awards is the “Team Public Relations Award”.  However, this year, the award has mysteriously disappeared from the roster of the awards.  Because this is a site about the business of soccer, we find the PR award especially interesting.  Although there is no vote to cast this year, we still thought it worth getting your input on what team MLS PR Department/Front Office is most deserving. Leave us a comment below with your thoughts or send us an e-mail with your vote.

In past years, the Award was defined this way:  “Department recognized for consistent, accurate and proactive efforts in providing media members with information and generating coverage for its team.”    Here is how we described our vote in 2009:

After careful consideration, we elected to give our first place vote to the Seattle Sounders.  The pre-season guerrrila campaign was brilliant, the billboards were omnipresent and the results speak for themselves.  Despite the advantages of being “new”, the Sounders organization did an outstanding job of promoting their product and their players.  By the end of the regular season, a Swedish International was a household name in the city, the goalie was all over the news and the team was a lead story.

For the record, we also thought long and hard about our second place vote, and we ultimately gave that to the Dynamo.  Houston’s array of promotional events for each game, community outreach programs and other events are unmatched throughout the League.  Houston sets the standard among MLS franchises in working to promote each game to potential walk-up crowds.

What are your thoughts?