Selling Tickets in MLS

The playoffs are looming and the last few regular season games are here.  It has been a while since we looked at promotional efforts around the league, so we thought the stretch drive presented a good opportunity to look at ticket sales efforts for the end of the season and start of post season.  We’ll start in Chicago where the Fire are running a “pink” themed promotion as part of Breast Cancer Awareness month.  Through the team website and phone number, fans are offered the opportunity to puchase $30 seats to the game that comes with a commerative T-shirt.  The first 200 people to buy through the promotion also get the opportunity to participate in a pregame even on the field.  The team will play in special uniforms as part of the promotion.

The always aggressive DC United front office is offering a “Drive for the Playoffs”  promotion sponsored by VW.  The team has three home games in one week and is offering tickets to all three matches at rates as low as $57 for the set.  All three games could have significant playoff implications for all of the teams involved. Tickets can be purchased all price levels at a slight discount over typical match prices.  You can see the promotional prices and offerings by clicking here.

Finally, a nod to the Seattle Sounders, who have opened up Century Link Field for their final game of the year.  The match is Kasey Keller’s last regular season home game and ticket sales .  In addition, the team is partnering with a local soccer club to offer special $15 seats that will benefit the club scholarship and field drive with $5 of each seat sold.  60k plus are expected for the game which was part of a three pack with the Red Bulls and ManU games.