Critical Mention Update

Over the last year or so, we have discussed MLS’ efforts to measure the value of its television exposure through various local and national broadcasts.  Through the website criticalmention.com, MLS tries to alert media  to the “value” of its presence on various television programs.  Since a few weeks have passed since we last checked in on this metric, we thought providing a snapshot of this metric of MLS media exposure. Today, the Critical Mention report suggests that MLS related clips reached just over 202,000 television viewers for an estimated publicity value of approximately $10,000.  The number of viewers is especially low this cycle because the measured time period (September 12-14), was pretty limited with respect to the amount of MLS events.  Many measured time periods reach hundreds of thousands of viewers for hundreds of thousands of dollars in values.

The biggest reach for this period was from a broadcast in Denver as part of the local Fox affiliate’s morning news program.  The clip reached more than 30,000 viewers for a total estimated exposure value of just over $4,000.  The piece focused on Drew Moor’s iron man streak and included a preview of the team’s Champions League Game.  Moor was in studio and the lengthy interview was informative and provided great exposure for the team and the Champions League.   A direct link to the broadcast is here.

One other broadcast of note was the evening news for the NBC affiliate in Portland.  The spot reached more than 70.000 viewers and was estimated to have achieved $3,600 in free exposure for the league and team.  The spot focused on the team’s playoff hunt and emphasized the improbability of the expansion franchise reaching the post season.  A link to the clip can be found here.

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