Selling Tickets in MLS

After a quiet week in Major League Soccer while the league (mostly) took a break for international qualifiers and friendlies, the league is back with full slate of games for the coming weekend.  As we do every so often, here is a look at some of the promotional efforts of MLS franchises for the coming matches and season ticket sales .  Columbus is promoting its “Ultimate Tailgate Package” for their upcoming matches against TFC and the Galaxy.  The package includes a game ticket and an all-inclusive pre-game buffet with hot dogs, brat, chips, soda and more.  A ticket to the game and pre-game meal goes for $35.

Chivas USA has come up with a creative package to promote 2012 season tickets. The “Can you HIT IT” promotion allows purchasers of 2012 season seats the opportunity to take a single shot (per seat) from the 18 yard line.  If the shot hits the crossbar, the season ticket is free.  The shooter will get the opportunity to take the shot before the team’s Otober 22 game against Seattle.

DC United is continuing its efforts to engage college fans with its ongoing $15 college ticket promotion.  Purchasers of tickets with an .edu e-mail account can take advantage of the deal.  After the match, the college fans can take a free shuttle to a popular bar in the city and receive discounts on food and drink.  Game day purchasers must pay and additional $5 for the package.