Soccer Business Bits: NBC Starts Promotions, MLS Web Success & More

MLS fans curious to see how the league’s new deal with the Peacock would increase the visibility of the league got a glimpse of NBC’s promotional power during the recent Sunday Night Football broadcast.  The 20 second spot ran during the Cowboys/Chargers game and teased fans with the upcoming 2012 NBC MLS broadcasts.  To see the clip click here.  Not surprisingly, the ad features Beckham, Donovan and Henry, but Brek Shea, Kenny Cooper and Luke Rogers also got some air time.  The ad was well produced and showed a good mix of stars, goals and atmosphere.  It is actually quite impressive that NBC produced a promo spot for soccer broadcasts 7 months before the network’s first league telecast.  Fans are rightly excited by the message sent by NBC Sports.

According to an article in the most recent Sports Business Journal, MLSSoccer.com had its best month ever, with more than 3 million unique visitors, a 30 percent increase over July, 2010.  According to the article, the All-Star Game was the site’s most trafficked day ever.  SBJ also notes that the site employees a total of 65 people in full time and part time positions. In our view, the site has steadily improved and evolved into a top destination for soccer news.  Perhaps most impressive is the breadth of video and other multimedia offerings.  Fans are treated to almost instant highlights, informative podcasts and more.  For our 2010 interview with site editor Greg Lalas, click here.

One final note, the New York Times ran a piece looking at the struggles of the Newark Bears, an Independent minor league baseball team.  The piece suggests that Newark made a terrible choice when it rejected the Red Bulls in favor of baseball.  While some fans might shudder at the seeming comparison between top tier soccer an unaffiliated baseball, the article provides some interesting Red Bulls related information and quotes for readers not familiar with Red Bull Arena and the success the team has enjoyed since its move.

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