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Critical Mention Update

Over the last year or so, we have discussed MLS’ efforts to measure the value of its television exposure through various local and national broadcasts.  Through the website criticalmention.com, MLS tries to alert media  to the “value” of its presence on various television programs.  Since a few weeks have passed since we last checked in on this metric, we thought providing a snapshot of this metric of MLS media exposure. Today, the Critical Mention report suggests that MLS related clips reached just over 850,000 television viewers for an estimated publicity value of approximately $40,000.

With respect to total free publicity, the most value clip came out of Houston, where the local CBS affiliate ran a morning program on August 6 titled Houston Dynamo “Corner Kick”.  The spot is a regular feature on the show and includes highlights and commentary of recenty Dynamo action.  The broadcast also takes a look at the standings, roster moves and fluff (including clips from the team’s go-kart adventure).  Lasting more than 5 minutes, the clip also includes interviews and some detailed information about the squad.  Click here to see the spot.  The broadcast is part of the team’s relationship with the station.

In the nation’s 13th biggest market, almost 150,000 people saw a nice highlight package of the Sounders’ comeback victory over Sporting Kansas City.  Lasting just over 90 seconds, the clip captures all three goals from the match and a postgame interview with the head coach.  According to Critical Mention, the spot, which was part of the 11:00 local news, was worth almost $10k in free publicity.  To see the clip, click here.

We’ll end in Portland, the 22nd largest market, where the local ABC affliate provided coverage of the recent Timbers’ tie with a brief highlight and interview package.  To see the clip click here. According to Critical Mention, more than 75k viewers saw the highlights for a free publicity value of $4500.