Selling Tickets in MLS

As we do every so often, here is a quick look at some of the promotional efforts going on around Major League Soccer.  We’ll start in Colorado, where the Rapids are hosting the nationally televised Friday night game on FSC.  For that match, the Rapids are continuing their”Lads Night Out” promotion that was so popular last year.  The 2011 version includes two tickets, two beers and two shirts for $44.  The offerings in this deal have evolved over time, but it remains a good bargain for fans looking to get something more than tickets as part of their game day experience.

On Saturday night, DC United hosts TFC and the team will offer an RFK Meal Deal for the match.  Starting at $94, the package includes four tickets, four hot dogs and four sodas. The package goes up to $186 for those seeking seats in the Mezz section.  There are other ticket pricing options and price points for the promotions.

We’ll finish up in Philly, where the Union are partnering with Boeing to honor the military with their “Tickets for Troops” promotion.  The team is encouraging fans to purchase and donate tickets to members of the military, their families and veterans.  The team will match all donations in of 15 tickets or more and the first 500 folks who receive donated tickets will also receive a Union scarf. This promotion makes public relations and business sense for the team.