Soccer Business Bits: Marketing Hope, Cost of Klinsmann & More

Time for some quick hits on business stories circulating the world of American soccer scene.  We’ll start with USWNT goalie Hope Solo, who has reportedly inked a mult-year deal with Gatorade to join their stable of spokesman/atheletes.  According to the Sports Business Journal, the deal is estimated to fall in the low six-figure (per year) range.  Solo has already signed a deal with Bank of America along with teamates Alex Morgan and Abby Wambach.  Solo has already topped 260,000 followers on Twitter (Morgan is at 210,000) and her involvement with Gatorade will complement Gatordae’s relationship with USMNT goalie Tim Howard.

Late last week the news broke that US coach Bob Bradley was dropped in favor of former German coach and forward Jurgen Klinsmann.  What surprised many watchers of the United States team, was the willingness of Sunil Gulati to cut ties with Bradley despite three years remaining on a $500,000 per year contract.  While the United States Soccer Federation could recoup some of that money by keeping Bradley on in some advisory capacity, that scenario seems unlikely.   As such, it appears that USSF will endure a substantial loss by offloading Bradley.

Kyle McCarthy of Goal.com offers this detailed look at the LIVESTRONG Sporting Goods Park.  McCarthy does a thorough job of looking at some of the finer points of the stadium layout.  One great nugget from the article; each player has use of a $4,000 chair in the locker room.

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