Soccer Business Bits: Impact Update, WFC Merchandise & More

Future MLS expansion side, Montreal Impact have announced a five year partnership with Quebecor Media.  The relationship covers sponsorship, media, technology and more.  As part of that relationship, TVA Sports will be the team’s flagship broadcaster and will have rights to most of the team’s broadcast matches.  According to the official press release, the relatinship with TVA will go further than just broadcasts.  TVA Group PResident and CEO Pierre Dion says,  “We want to offer rich, varied coverage that gives viewers full information about the Impact and the game of soccer through interviews with players, behind-the-scenes reports, and interviews with the team’s owners and with experts.”  Hat tip to MLSRumors for the Link.

The Sports Business Journal (via Don Muret), is reporting that the oft mocked World Football Challenge will generate $3-$4 million in gross merchandise sales during its 2011 iteration.  The WFC is co-promoted by SUM and CAA and merchandise sales will be handled by Gameday Merchandising.  The Denver based company already boasts relationships with Portland and Vancouver in MLS, as well as teams across the sports landscape.  For the WFC and All-star game, the company will run retail sales via exterior trailers and through cooperative efforts with in-house merchandise sales staff.

Keeping with the WFC theme, the SBJ is also reporting about the substantial costs associated with hosting individual WFC events (reportedly in excess of $5million).   Fortunately, SUM has been able to offset these costs with a mixture of MLS and non-MLS sponsors.  Interestingly, Bridgestone, a direct competitor to MLS sponsor Continental Tire, is a WFC sponsor.  A relationship with WFC is expensive, reportedly in the mid six figure range.