Soccer Business Bits: More Ratings Notes, Another DP, Project Pink & More

Time for a couple of quick hits from around the world of American soccer business.  As has been the case over the last couple of weeks, we’ll start with the Womens’ World Cup with some more information on television ratings from the Brazil match.  According to multiple reports, the telecast was seen by almost 3.9 million Americans. Additional reports indicate that the top five local markets for the 2011 FIFA Women’s World Cup to date: Baltimore (1.1), Washington, D.C. (1.0), San Diego (1.0), Cincinnati (1.0) and Greensboro, N.C. (1.0).  For the Brazil match specifically, DC was the top market, followed by San Diego, Baltimore, Cincinatti and Albuquerque.

Back in April of last year, some of the biggest MLS  news involved the revamped Designated Player rules.    Each team is now entitled to retain the services of 2 Designated Players and is afford the opportunity to purchase the right to a third DP spot by paying $250,000 into the league’s coffers. This money will be equally distributed between the teams.  Each designated player will count for $335,000 under the cap and teams can no longer trade for additional DP spots. With the Summer transfer window now about to open, MLS teams are starting their annual July shopping spree. TFC has already announced the addition of 2 new DPs and Vancouver added its second with the addition of a little known Gambian currently plying his trade in Belgium.  As with many of the recent DP additions, the Vancouver signing continues the trend of bringing lesser known talents in for their hoped for ability on the field rather than their ticket selling prowess.  Whether this is a good business model is still in dispute, but for teams like Vancouver and Seattle (and their ability to sell tickets), ticket sales can take a back seat to winning when it comes to paying for talent.

Two weeks ago, it was John Spencer’s commercial from Alaska Air that was turning heads.  Here is a new ad from Jeld Wen featuring the Timbers and their fans.

Finally, a quick note about the second iteration of Project Pink.  In an effort to increase breast cancer awareness, Women’s Professional Soccer (WPS), in conjunction with PUMA, is continuing its efforts with the Project Pink campaign.  Here is a liknk to a great video clip produced to support this edition of Project Pink.