A Ratings MisMatch

The talk today is all about ratings with Fox Soccer issuing a self congratulatory press release because of its outstanding ratings from the Gold Cup Final.  The FSC broadcast reached more than 950,000 viewers, crushing the previous FSC record set during the last Gold Cup Final.  The Nielsen rating for the match was a solid 1.43, the first time FSC has ever cleared the 1.0 ratings hurdle.  According to the Fox Press Release, “the Gold Cup final also delivered record ratings for FOX Soccer in the coveted M18-49 demo, earning a 1.65/383,000 and in the 18-34 year old demo, earning a 1.64 or 194,000 viewers, making it FOX Soccer’s highest key male audience of all time and beating network competitors ABC, CBS and NBC in impressions in that age group from 8:30 – 11:00 p.m. ET.”

By way of comparison, the Champions League Final earned a 1.8 overnight rating on the primary Fox network.  By way of further of comparison, last August the USA played Brazil on a Tuesday night in a friendly one month after the World Cup.  That game drew more than 800,000 viewers.

Overall, the game was even more successful on Spanish language television.  Univision scored a ratings win with approximately 8 million viewers.  According to multi-channel.com, “the 2011 event was Univision’s best yet with the Copa Ora tourney, which registered a 36% increase to 2.25 million viewers on average over the 2009 tournament. On the demo side, Univision scored advances of 36% with the 12-to-34 set (951,000); 34% with persons 18 to 34 (803,000); 36% among viewers 18 to 49 (1.42 million); 37% with guys 18 to 34 (529,000); and 36% against males 18 to 49 (929,000).”

The day also brought ratings news on the MLS front.  The Sports Business Daily is reporting that the recent ESPN2 Sporting/Fire match drew a season low in viewers, with less than 170k.  However, for the year, MLS broadcasts are pushing near the 300k mark, an increase of about 50k over last year’s ratings mark.