MLS Expands Ticket Sales Training Effort

The Sports Business Journal is reporting that the recently opened MLS National Sales Center is expanding its offerings after a successful first year of operation.  Major League Soccer announced the formation of the MLS National Sales Center to assist MLS teams with ticket sales and staffing last May.  The Center was slated to offer a 45 day program that included placing graduate ticket sales professionals in employment with individual MLS teams.

At the time it opened we reported the following:  “Ticket sales are the lifeblood of any professional sports team, and this new initiative will provide our clubs with a deeper and more talented pool of ticket sales professionals,” said MLS President Mark Abbott. “We believe the combination of classroom instruction and real-life sales experience will prepare these young men and women with the skills necessary to make an immediate impact when they join an MLS club.”

The newly increased offerings will include regional outreach and week long sessions directed at existing MLS sales personnel.  According to the SBJ report, 39 of 41 program graduates have found employment with MLS franchises.  FC Dallas, which has had a successful ticket sales year, has hired 5 program graduates.

This remains an innovative effort by MLS to improve ticket sales with a grass roots effort.  The willingness to invest in the Center seems like a great step towards improving attendance for comparatively little cost.  MLS teams will have a venue to trial ticketing initiatives and learn from the successful (and unsuccessful) campaigns developed in the new ticket sales incubator.  At the same time, the opportunity to use the center to train existing employees will ensure that current staffers are kept informed about new techniques and constantly increasing their knowledge base.

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2 Responses

  1. I like to collaborative effort of the league, which should yield league-wide benefits. As a resident of the Minneapolis-St. Paul metro area, I wonder if this sales effort has benefitted the local NASL team, the NSC Stars?

    I heard a radio spot for the team (first time in my ten years in Minnesota) and see new ticket offers. However, the home opener drew 1400 this weekend, although it was a dismal day, even by a Minnesotan’s standards. I, like many around here, hope we can convince someone to put an MLS team here. And perhaps the MLS sales center can support the process.

  2. I would suggest finindg web sites and blogs (web logs) of local auto repair facilities. When you find those local blogs, leave a comment on it that praises the blogger, then add an option line referring readers to your web site when cost of repairs aren’t economically feasible.In other words, you’re reccommending the repair facility, but letting readers know that you can put them into something less troublesome if they’re tired of pumping money into what they currently own.If the local repair facility has only a web site contact them and arrange to do a joint venture promotion you give them free advertisement on your site to refer repair business to them, and they give you free advertisement on their site for their readers that may be interested in purchasing another or additional vehicle.Also, you both would profit if you handed out or displayed each other’s business cards.Hope this has helped in some small way, and let me know if I can be of further assistance.

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