Critical Mention Update

Over the last year or so, we have discussed MLS’ efforts to measure the value of its television exposure through various local and national broadcasts.  Through the website criticalmention.com, MLS tries to alert media  to the “value” of its presence on various television programs.  Since a few weeks have passed since we last checked in on this metric, we thought providing a snapshot of this metric of MLS media exposure. The most recent version of Critical Mention’s analysis includes 8 different video clips that reached just over 634,000 for only $26,450 in exposure.

By far, the clip with that reached the most viewers was a lengthy interview with Charlie Davies that aired on the Washington NBC affiliate.  The interview reached over 123,000 viewers for an estimated exposure value of almost $15k.  The interview aired on Tuesday at 5:44 in the afternoon in the nation’s 9th largest TV market.  The discussion was part of the ongoing Lunch with Lindsay series and included substantial backstory regarding his accident. The five minute interview touched on his return to the field, his recovery and his personal life.

In Salt Lake City, the local ABC affiliate provided coverage of the RSL/Monterry match as part of their 6:00 newscast.  According to Critical Mention, the report reached more than 37k viewers for an estimated $3390 in exposure. The report was more than 2 minutes and included interviews with an array of RSL players and brief well wishes from players like Beckham and Davies. The report was well produced and provided viewers with a good amount of background and highlights on the CONCACAF tournament.

Finally, the Portland ABC affiliate provided coverage of the Timbers’ recent run and upcoming schedule.  The program reached almost 60k viewers in the 22nd largest television market.  The report was part of the 6:30 news.  The 30 seconds worth of coverage included an interview with Jack Jewsbury and provided highlights in the background.

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