Socer Business Bits: The Ochocinco Show, Portland Hits the Target & San Jose Sponsorships

We have avoided comment on the Chad Ochocino story until today, but after the start of his trial, we feel an obligation to weigh in.  At its core, this is a business story.  Sporting KC pulled out all of the stops to provide media access and coverage of the four day trial.  The team was aggressively tweeting throughout the first day, Ochocinco was made available to the media,  the practice was streamed on video and SKC was a big trend in the Twitterverse.   We continue to believe that this is a win-win for SKC and MLS.  In the midst of a re-brand, the Ochocinco show is putting the squad’s new identify into the mainstream.  At the same time, Ochocinco has been (and will likely continue to be) extremely complimentary of the sport and the league and his involvement is introducing both to new audiences.

In Portland, the Timbers have announced that they have sold their entire allotment of 12,500 season tickets.  The team has established a waiting list and has always sold out its home opener against Chicago.  There were reports of fans camping out to buy single game tickets when they first went on sale.  Timbers matches will be held at the newly named JELD-WEN Field.  Season ticket packages also include a friendly against Ajax.

Finally, the Earthquakes have signed up sponsorship deals with Farmers Insurance and 7-Up. The carbonated beverage will now be sold at San Jose matches and will get rights to the Earthquakes mark in the San Jose area.  Farmers will get stadium signage as part of their deal and will also get advertising in the gameday magazine and on Spanish language radio.