On Monday MLS teased a “major soccer announcement” to fans and media and scheduled the event for 10:00 a.m. The description of a major event had soccer fans and journalists buzzing. Ultimately the big news was that Red Bull Arena would be the host venue for the 2011 AT&T MLS All Star Game. After the extravangaza last year against Manchester United in front of more than 70k. Red Bull Arena is a much smaller venue, but prior all star match-ups have been successfully run out of the smaller BMO Field and the HDC. Given the appearance fees often charged by big name opponents, and the limited potential ticket sales, it will be interesting to see who the league lines up for the match.
More interesting than the acutal announcement, was the reaction by folks who regularly cover the league. Criticism of the hype led to some back tracking from MLS headquarters about the language used by the PR department. A tweet from MLS Senior VP Dan Courtemanche suggested that the league would use the phrase “special event” rather than “soccer announcement”. MLS has long had a habit of over hyping events, but the blowback from today’s manipulation of the media may ultimately be a positive step as the league moves forward.
On Monday, the Sports Business Journal posted some comments from Revs COO Brian Bilello about the team’s outreach to local bloggers. The team has indicated that it will credential indiviual bloggers for matches and post game press events. Credentialed bloggers will have to adhere to a published etiquette. The team has set a meeting for February 9 to discuss the new policy. We hope to have some additional insight frmo the Revs on the motivation for the new policy soon.
Finally, we don’t typically touch on the transfer market in any great detail, but we thought it worth noting the multiple reports that suggest Charlie Davies may be coming to MLS on a 12 month loan. Steve Goff broke the story, and his reporting (and United’s response) make for an interesting read.
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