Soccer Business Bits: Chivas USA Gets a Sponsor, TFC Academy Initiative & More

One of the quiet business success stories in MLS has been Chivas USA’s ability to consistently land a jersey sponsor. While teams such as New England and Colorado have failed to secure such a sponsorship, Chivas USA has landed such prominent sponsors as Comex, Extra and now Corona.  In the big news of the day, the Los Angeles based team announced a deal with Grupo Modelo for “Corona Extra” to appear on all team apparel and on in stadium advertising.  While full details of the arrangement will be released on February 16, 2011, the team can be proud of the deal.  From Grupo Modelo’s perspective, the deal puts one of the most prominent companies with cross border brand recognition on the face of Mexico’s bridgehead in American soccer.

MLSSoccer.com is reporting on TFC’s efforts to pour money and energy into their youth set-up.  The team recently invested more than $17 million in a training facility and is working toward a 3rd academy team in 2012.  Although a location for the facility has not yet been determined, the team expects the new site to be operational sometime next year.

Finally, kudos to CNNSI.com for its continually excellent soccer coverage.  The soccer page on the site is easy to use with clearly defined sections for US Soccer, EPL, Europe and more.  SI features a number of solid soccer journalists and now offers Grant Wahl’s weekly podcast.

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One Response

  1. Iam a leader of a soccer academy based in Zambia called Malalo Sports(www.malalosport.com) . We are looking for sponsors . Please advise.

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