Expansion Update: Portland Timbers

The clock is ticking down to the to the Portland Timbers’ franchise opener on March 19, 2010 in Colorado.  The team has been making great strides towards that day, so we thought we would provide a status update on those efforts.  We’ll start with tickets, where the team has announced that it has sold 10,000 season tickets for its inaugural campaign.  The team has sold out more than 33 sections and all of the suites have sold for multiple years.  The team plans on capping season ticket sales at 12,000, and with more than two months until the first kick, the team has a good shot to sell out its season ticket allotment.

On the stadium front, the PGE Park renovation is continuing towards its March opening.  The team expects to have a new sponsor for the stadium, but the renovation is apparently on schedule.  For those intersted in the status of construction, the team offers a neat one minute time lapse camera of recent construction.  A summary of the renovation and a 3D image viewer of construction is here.

On the sponsorship front, Alaska Airlines signed a multi-year deal to serve as the jersey sponsor of the Portland Timbers.  The airline will be the first domestic carrier to sponsor an MLS team.   The arrangement includes multi level digital advertising at the renovated PGE Park and a role in the Timbers’ youth set-up.  Alaska Airlines employs approximately 2,300  employees in the Portland area.

Finally, the Timbers have embarked on an innovative marketing campaign.  The ads feature Timbers’ fans in a series of poses and prominently features the Timbers logo.  The ads are part of the “We are Timbers” campaign and represent an impressive effort to combine affordable marketing with a catchy slogan and fan involvement.