Critical Mention Update

Back in January (and a couple of times since), we discussed MLS’ efforts to measure the value of its television exposure through various local and national broadcasts.  Through the website, MLS tries to alert media  to the “value” of its presence on various television programs.  Since a couple of months have passed since we last checked in on this metric, we thought providing a snapshot of this metric of MLS media exposure.

We’ll start in New England, where Revolution COO Brian Bilello sat down with the Boston Fox affiliate to discuss the state of the New England Revolution.  The piece was part of an ongoing series on the station on the various local sports teams.  According to Critical Mention, the segment reached more than 100k people.  The total publicity value was $12,312 dollars.  The spot touched on the Revs, the World Cup bid and the Revs’ efforts to build a stadium.

In Houston, the CBS affiliate offered viewers a sneak peek of the new Dynamo uniforms.  The piece reached just over 68k viewers during an early morning broadcast.  The announcement included a bit of opinion from the broadcaster about having fun with families at Dynamo games.

One final note.  Yesterday we covered the opening of the new downtown Timbers store.  The opening was also covered by the Portland Fox station. The 8:30 a.m. story reached 26,000 viewers and was estimated at just under $500 in publicity value.  The official jerseys are set to be revealed today.