Soccer Business Bits: Galaxy Down Under, ESPN’s New Talent & More

In a reprise of Beckham’s first season in MLS, the Galaxy have scheduled an offseason tour to Australia as a way to promote the brand overseas.  The Galaxy’s match with Newcastle United Jets FC will be sponsored by Australian airline Qantas.  The sponsorship is reportedly worth $300,000.  The match will be televised in the United States and the Galaxy will fly home free in business class.  As part of the deal, Beckham must play 55 minutes of the match.

Elsewhere, Steve McManaman will rejoin ESPN (and started in the Red Bulls/Earthquakes pregame) as a studio analyst.  McManaman logged significant minutes on the ESPN/ABC World Cup broadcasts.  His new role will include EPL, USMNT and MLS matches.  At a minimum, his contract will run through World Cup 2014.  McManaman is not the first World Cup ESPN talent to join ESPN’s domestic broadcasts.  Last month the network announced that play by play talent Ian Darke would become one of ESPN’s primary soccer voices.

DC United has announced a new official sponsor with nutritional supplement and skin care company Eiro Research joining the fold.  SportsPro believes the deal is worth approximately $200k.   The company will provide some of its products to United as part of the deal.  Eiro joins an array of multi-level marketing companies with connections to MLS.  Amway and Herbalife are two prominent examples of MLS companies with MLS relationships.

Advertisements