The Monday After: The Business of the Playoffs

The MLS Playoffs are here and the eight teams entering the post season have been decided.  Under MLS’  much criticized playoff format, there will be 6 representatives from the Western Conference and 2 representatives from the Eastern Conference.  As we did last year at this time, we thought it worth taking a business look at the playoff teams.

Seattle, Los Angeles and RSL are the big attendance draws in the round of 8.  All three teams will be big home draws with Seattle and and RSL likely to be sell outs and Los Angeles likely to have a crowd in excess of 20k.  Given the league’s reliance on group sales in many markets, big crowds are never a certainty in the playoffs.  However, these three teams are almost certain to draw well and will provide focal point of national broadcasts.

On the other side of the coin sit Dallas, Colorado and Columbus were big crowds are not expected for the playoffs.  Both Colorado and Dallas may be helped by visits from Designated Players, but none of these teams are anticipated sell outs.  Because it plays in such a small stadium, San Jose is a bit of an outlier.  The team has done a solid job generating enthusiasm for soccer in the Bay Area, and it will be interesting to see if that enthusiasm continues into the playoffs.  Their attendance will likely be aided by a visit from Thierry Henry.

That leaves with perhaps the biggest attendance mystery in the playoffs, the New York Red Bulls.  Armed with a new stadium, big stars and a two week lead on selling the game.  The game will be set for 8:00 on November 4, 2010 at Red Bull Arena.  The match will be nationally televised on a Thursday night and will provide a very interesting test of the Red Bulls’ ability to sell tickets to fans for a big match.   The league is certainly hoping that the Red Bulls will get more than 20k at the game in order to ensure a visual spectacle.

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