MLSSoccer.com: The Business of the Website

Earlier in the season we conducted an interview with Greg Lalas, the editor-in-chief of MLSSoccer.com.  The trials and tribulations of the launch of the new site are well documented, but there has been some significant improvement over the course of the year.  Putting those issues aside, we thought it worth taking a look at some of the business aspects of the site.

We started our review on the Sponsors page, where the league lists its major sponsors.  Some, like Dick’s, VW and Gatorade are readily apparent to fans of MLS and league broadcasts.  Others such as Chase and Aquafina are less recognizable, yet are strongly invested in MLS.  The list includes some of the largest companies in the country and many that are huge buyers of sports ad time.

The Advertise section leads directly to SUM’s website. The link simply provides contact information for two SUM Employees.  Interestingly, the Media link also leads to a SUM website.  SumWorld.com is outdated (its lead story is the “upcoming” Oct. 12 friendly between Seattle and Chivas.  The press release is dated back to August.

Finally, the licencees section provides a comprehensive list of entities licensed to handle an array of MLS items and apparel.  The list is interesting, as it provides some insight into how MLS moves its merchandise and product.  Some of the entities are well known national brands (adidas, Fathead), while others are local and far less well known.

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