MLS Voting Season: Thoughts on the PR Award

It is the time of year when votes are cast in Major League Soccer.  These include the VW Most Valuable Player, Visa Defender of the Year, Coach of the Year, X-Box Fair Play Award, adidas referee awards and more (there are five with sponsors).  Among the lesser known awards is the “Team Public Relations Award”.  Because this is a site about the business of soccer, we find the PR award especially interesting.  Before we cast our vote for the PR award and the others (the deadline is Oct. 25), we thought it worth getting your input on what team MLS PR Department/Front Office is most deserving. Leave us a comment below with your thoughts or send us an e-mail

The Award is defined this way:  “Department recognized for consistent, accurate and proactive efforts in providing media members with information and generating coverage for its team.”    Here is how we described our vote last year:

After careful consideration, we elected to give our first place vote to the Seattle Sounders.  The pre-season guerrrila campaign was brilliant, the billboards were omnipresent and the results speak for themselves.  Despite the advantages of being “new”, the Sounders organization did an outstanding job of promoting their product and their players.  By the end of the regular season, a Swedish International was a household name in the city, the goalie was all over the news and the team was a lead story.

For the record, we also thought long and hard about our second place vote, and we ultimately gave that to the Dynamo.  Houston’s array of promotional events for each game, community outreach programs and other events are unmatched throughout the League.  Houston sets the standard among MLS franchises in working to promote each game to potential walk-up crowds.

We haven’t yet voted for 2010….what are your thoughts?

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